First, a bit about video resolutions
I am sure you have seen 720X480 all over the place. This is the standard NTSC digital video resolution. You've also probably seen 720X486, 640X480, 720X540 and even 720X534. Well, all of these resolutions are related. Here's a table with the breakdown of what they mean. We've included the PAL numbers for our international friends:
You see, TV pixels are not square. 640X480 is the closest to the DV space because it appears the same as 720X480. On the Computer the 640X480 pixels are square. On a TV the 720X480 pixles are tall, making it appear to be 640X480. iDVD and iMovie use 640X480 as their import size to keep you from getting confused. Importing a 640X480 image will make it full screen. They will also take a 720X480 file, but if you create a still image at 720X480 it will look weird in the DV space. If you create an image file (or crop an existing one) to 720X534, and then squish it (unlock the proportions in your image editor) to 720X480, it will look weird on the computer, but fine on a TV or your video editor.
Now, on top of that, many people use the 720X540 resolution instead of 720X534. That difference of 6 pixels usually doesn't make a difference, so don't fret it, but the actual mathematical numbers lead to 720X534 when creating for DV. To make matters worse, if you export a Keynote file as a QuickTime movie, exporting as 720X534 will not give you the full movie since it's not a true 4:3 ratio like 720X540. Keynote expects you to use the 720X540 ratio if you want the whole movie and not something with black bars down the sides. It's a little crazy, but as I said before, if you use 720X540 on everything, you probably won't notice those 6 pixels.
What the heck is Overscan?
Now that you have a little knowledge of the DV format, lets talk about overscan. A normal TV never shows your entire video image. I think this started because no one made a TV that showed the entire tube, there was a front bezel that covered the edges. The problem you'll run into is that your pretty presentation will have a god chunk of the edges cut off when you view it on a TV. You have two choices. You can keep the presentation the size it is and use my Overscan Guide to at least see the safe zone inside Keynote, or you can shrink your video clip once you've got it inside Final Cut Pro. We'll cover that one later in this article.
What about Small Text?
Since video is not near the resolution of a computer, small text can really be a problem. Lots of little bullet points become almost unreadable on the TV screen. My suggestion if your final target is a TV is to make sure all your text is really big. Almost too big. I mean, it might even look weird on your screen it's so big. Break one slide into two if you need to. Don't use long paragraphs of text (hey, no one will read them anyway). This will make for a much better presentation on the TV screen, and people will actually stick around to read what's there.
What size should my actual show be?
This one is up for debate. Logical thinking would say 720X540 (remember you can't do 720X534 from Keynote correctly). This is the closest to real DV you can get without having to stretch the image out. But here's something interesting. I had BETTER results when I used a show that was 1024X768 and shrank it in Final Cut Pro. That's right, after learning all about video resolutions, I'm telling you that you can get away with breaking all the rules and just exporting the show at 1024X768 (or 800X600 if you used a show of that size). The text appeared sharper when I did this. I tested all kinds of sizes and filters (in FCP) and it still looked better to me starting with 1024X768. If you ARE going to use 720X540 I would suggest actually making your Keynote slides that size. It will take some major reworking of your slides if you change to this from one of the others, so most people aren't going to bother.